In a late addition, I’ll be presenting the Merck Manuals story with Michael DeFerrari of Merck and Aaron Stevens from Evolve Digital.
The session will be on Wednesday in the 11:45 - 12:30 Slot.
Session Details below:
Product Strategy & Innovation in Life Sciences: transforming the online experience of the Merck Manual of Diagnosis and Therapy
The Merck Manuals mission is to provide free access to accurate and reliable medical information on every content, targeting to reach over 3 billion health care professionals and patients by 2020. Winner of the 2018 Sitecore Experience Award for Best Experience, Merck Manuals currently supports more than 20 million unique visitors every month. In this session, the Merck Manuals team will share it's journey and plan for the future including optimizing their use of Sitecore and their strategies for SEO, localization, scaling, and their expansion to China.
See you in Orlando!