Susan’s Hero

Deeply Composable Thoughts - Susan’s Hero

There was a time when we thought we could reuse components across every brand site. “One global design system to rule them all,” we said. It was a noble idea.

Until we met Susan from the Events team. Susan needed the hero banner to support animated confetti, live countdowns, and three different font weights… just for Valentine’s Day.

We called it a “variant” at first. Then a “fork.” Then we gave up and called it “Susan’s Hero.”

It now powers 14% of our traffic and still includes an Easter egg that plays '80s synth pop if you hover long enough.